50 papers found
AI colleagues: how AI influences hotel employees’ service performance?
Current Issues in Tourism20252 citations
Unveiling the dark side of virtual work climate: the mediating role of blurred work-nonwork boundaries
Baltic Journal of Management20253 citations
How is brand love shaped through virtual event value co-creation and sponsorship? A multi-method approach
Journal of Research in Interactive Marketing20253 citations
Generative AI: Current Status and Future Directions
Journal of Computer Information Systems20256 citations
Speak and shop! Transforming retail experience with AI voice assistants
Internet Research20258 citations
Psychological ownership and parasocial relationships: pathways to loyalty in livestream commerce
Asia Pacific Journal of Marketing and Logistics20257 citations
What shapes mobile fintech consumers' post-adoption experience? A multi-analytical PLS-ANN-fsQCA perspective
Technological Forecasting and Social Change20257 citations
Promoting Customer Engagement and Brand Loyalty on Social Media: The Role of Virtual Influencers
International Journal of Consumer Studies202517 citations
Stay With Me: Unveiling the Pathways to Consumer Loyalty in Live Streaming Commerce
International Journal of Consumer Studies20252 citations
Impact of generative artificial intelligence models on the performance of citizen data scientists in retail firms
Computers in Industry202417 citations
Guest editorial: A blockchain-based approach to marketing in the sharing economy
Journal of Business Research202414 citations
Empowerment to commitment: how live-streaming atmosphere and relational bonds drive impulse consumption?
Journal of Research in Interactive Marketing202414 citations
Shared moments, lasting impressions: Experience co-creation via travel livestreaming
Journal of Hospitality and Tourism Management202430 citations
Blockchains for SMEs: A Fit-Viability perspective moderated by organizational innovation diffusion for supply chain performance
Transportation Research Part E Logistics and Transportation Review202424 citations
Guest editorial: The dark side of FinTech: unintended consequences and ethical consideration of FinTech adoption
International Journal of Bank Marketing20245 citations
Will social media celebrities drive me crazy? Exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce
International Journal of Consumer Studies202413 citations
How does omnichannel retailing deliver customer value? Insights from science mapping and future agenda
Journal of Global Scholars of Marketing Science20249 citations
The pursuit of splendour: a recipe of psychological motivations driving conspicuous luxury consumption
International Journal of Retail & Distribution Management20244 citations
Livestreaming as the next frontier of e-commerce: A bibliometric analysis and future research agenda
Electronic Commerce Research and Applications202433 citations
Willingness to disclose information in mobile banking apps: how to tackle privacy concerns?
International Journal of Bank Marketing20244 citations
Engage to co-create! The drivers of brand co-creation on social commerce
Marketing Intelligence & Planning202420 citations
Do consumers’ perceptions of algorithms and trusting beliefs in providers affect perceived structural assurances of AI-powered applications?
Telematics and Informatics20245 citations
Unveiling the potential of generative artificial intelligence: a multidimensional journey into the future
Industrial Management & Data Systems202414 citations
Enhancing organizational citizenship behaviour: role of collectivism in soft total quality management
Management Decision202423 citations
Indulging in virtual luxuries: unveiling the allure of impulse buying in metaverse
Asia Pacific Journal of Marketing and Logistics20247 citations
An SEM-ANN Approach - Guidelines in Information Systems Research
Journal of Computer Information Systems202445 citations
Small and medium-sized enterprises’ path to sustainable supply chains: exploring the role of supply chain finance and risk management
Supply Chain Management An International Journal202414 citations
How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side
Journal of Brand Management202415 citations
Understanding the impact of ChatGPT on tourism and hospitality: Trends, prospects and research agenda
Journal of Hospitality and Tourism Management202475 citations
Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail
Asia Pacific Journal of Marketing and Logistics202443 citations
Virtual reality in tourism: adoption scepticism and resistance
Tourism Review202351 citations
Metaverse in marketing and logistics: the state of the art and the path forward
Asia Pacific Journal of Marketing and Logistics2023119 citations
Critical Data Challenges in Measuring the Performance of Sustainable Development Goals: Solutions and the Role of Big-Data Analytics
Harvard Data Science Review202365 citations
The future is now but is it here to stay? Employees’ perspective on working from home
Journal of Business Research202313 citations
Editorial: Tourism 2030 and the contribution to the sustainable development goals: the tourism review viewpoint
Tourism Review2023152 citations
Revisiting the social commerce paradigm: the social commerce (SC) framework and a research agenda
Internet Research202341 citations
Social media marketing in the digital age: empower consumers to win big?
Asia Pacific Journal of Marketing and Logistics202354 citations
How can big data and predictive analytics impact the performance and competitive advantage of the food waste and recycling industry?
Annals of Operations Research202347 citations
Unlocking my heart: Fostering hotel brand love with service robots
Journal of Hospitality and Tourism Management202325 citations
Counteracting the Impact of Online Fake News on Brands
Journal of Computer Information Systems202323 citations
Enhancing supply chain resilience in SMEs: a deep Learning-based approach to managing Covid-19 disruption risks
Journal of Enterprise Information Management202322 citations
Banking in the metaverse: a new frontier for financial institutions
International Journal of Bank Marketing202377 citations
Social media influencers: An effective marketing approach?
Journal of Business Research2023158 citations
Metaverse in hospitality and tourism: a critical reflection
International Journal of Contemporary Hospitality Management202357 citations
How to generate loyalty in mobile payment services? An integrative dual SEM-ANN analysis
International Journal of Bank Marketing202377 citations
Tap here to power up! Mobile augmented reality for consumer empowerment
Internet Research202343 citations
The Potential of Generative Artificial Intelligence Across Disciplines: Perspectives and Future Directions
Journal of Computer Information Systems2023582 citations
The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment
Annals of Operations Research202372 citations